Strengthening the Workforce—Together
As we kick off the third year of the JoinMdHealth campaign, I want to thank you for making this campaign such a success!
When we launched this initiative, at the direction of MHA’s Workforce Task Force and with the support of our Board of Trustees, our mission was clear: to inspire Marylanders to explore meaningful careers in hospitals and health systems.
Thanks to you and the field’s incredible spokespeople—your own employees!—we have done just that.
Here’s a look at what we’ve accomplished over the first two years:
- 22 million impressions and 160,000 ad clicks
- 123,000 website users and an average session duration of nearly 4 minutes
- Nearly 1,000 email subscribers, growing our ability to connect with interested Marylanders
This final phase is off to a strong start. In just its first month, the campaign has already reached:
- 1.27 million impressions
- 12,533 ad clicks
- 10,852 users with a 37% engagement rate
- 2,674 quiz completions
We’ve also expanded our approach, adding LinkedIn and Bing to our channels and leveraging our email list to reach new audiences with similar interests and career aspirations.
The JoinMdHealth campaign is about more than recruiting talent; it’s about inspiring pride in Maryland’s hospitals and health systems and ensuring every community has access to a strong, compassionate workforce. Together, we’re sending a powerful message: there’s a place for everyone in our hospitals—no matter your age, skillset, or background.
Thank you for your vision and continued support for this campaign and our shared goal to grow and strengthen the hospital workforce.
Warm regards,
Melony G. Griffith
President & CEO
